Audi
Audi's mobility innovation group was looking for a way to revolutionize corporate fleet management.
Defining the future of enterprise mobility
Inspired by our work to re-launch Silvercar (an Audi partner at the time), Audi engaged with Handsome to create an on-demand enterprise rental service managed seamlessly through a mobile app.
The Problem:
Audi's mobility innovation group needed a way to revolutionize their corporate fleet management offering. With corporate clients that span the country and countless differing vehicle usage patterns, Audi needed to unite these disparate requirements into an elegant digital experience that matched the promise of Audi caliber service.
- Product Design
- Usability Testing
- User Research
Mapping the Product and Service Ecosystem
Our team began by traveling to several major cities in North America to develop an understanding of Audi’s varying customers and experience requirements in different regional markets. We mapped every digital and physical interaction, the required players, and how each step of the journey impacted the larger product ecosystem.
Contextually Responsive Design
We knew that Audi caliber experiences would need to offer intuitive services to their discerning business-class customers. These individuals, rushing from meeting to meeting across the world, needed ways to find, reserve, unlock, and manage their vehicles at a moment’s notice. Our design relied on new contextual intelligence to serve the right tools to users at just the right time.
Outcome
A successful launch
Audi Shared Fleet launched on-time to a group of eager and satisfied alpha-stage customers across the world. The success of this program led to the creation of new mobility products for the company and eventually the acquisition of Silvercar by Audi in 2017.