bthere is the life of the party.
The objective of bthere is to leverage location sharing and group chat features to keep friends together and accountable. We created the bthere brand to be energetic, fun, and approachable. Aiming to encourage interactions and connectivity between friends, we wanted each element of the bthere experience to inspire delight. A colorful palette, rounded type, cheeky characters, and irreverent humor come together to establish a relatable, enjoyable platform for friends to keep in touch.