Southwestern University, the first university established in Texas, has selected Handsome as an Innovation and Design Partner to help redesign their brand and existing marketing channels.
Southwestern University (SU) approached Handsome with the ask to redefine their brand presence in their digital and physical channels.
In early conversations, it became clear that there was a huge opportunity to position SU at the forefront of brand expression amongst other universities.
A School That Thinks Differently
SU, the 175-year-old university located in Georgetown, TX, is unique in many ways. More specifically, its holistic approach to learning sets it apart from other schools. SU teaches students to make connections between seemingly unrelated ideas within courses, across disciplines, and throughout the curriculum. The ability to see beyond silos of learning provides the foundation for true innovation and real-world problem-solving skills.