At Handsome, our team has been fortunate to work with cybersecurity companies who are responsible for securing some of the world’s most sought after networks of information. It is an undeniable truth that today, cybersecurity is important in almost every aspect of our life that is run by software.
Recent news of hackers remotely being able to gain control of the core functions of the current model Jeep Grand Cherokee and the Tesla Model S have shown exactly how much of our lives are connected to software. It’s clear cybersecurity is more important and top-of-mind than ever before. Digital intelligence and security are daily fare in our ever-more connected lifestyles.
Hacking is defined by Merriam Webster as the act of programming and solving problems with a computer. While the term might lead you to recall certain hacking-plot based movies such as The Matrix, Tron, or The Net, it is an act that can either protect or affect your information.
When considering this industry, it is important to look at its past to build context and understanding. The history of hacking, in its most familiar form, dates back to the late 1800s soon after the telephone was invented. At the time, individuals found ways to hack through the network to access benefits like free long-distance calls. The phone hacking phenomenon later came to be known as Phreaking. Information is Beautiful has an interactive timeline of the world’s largest data breaches and hacks.
Take a short quiz to see what parts of your personal data may have been stolen and what you can do about it. http://t.co/9xPTfSSdJl
— The New York Times (@nytimes) August 2, 2015
As a result of its growing importance, new and nimble cybersecurity companies are emerging as credible solution providers for these ever increasing number of threats. It is no longer up to the IBMs of the world to secure our information. New cybersecurity companies with only a few employees can quickly amass a powerful client base of Fortune 500 companies. This is an increasingly competitive marketplace that mandates mature, well-conceived branding.
Due to increasing competition in the marketplace, security companies are now having to consider branding much more seriously. Clearly articulating individual points of differentiation and specialty are vital for success in this competitive landscape. These companies will need to start taking their brand seriously, clearly articulating their points of differentiation and specialty. They will also need to consider innovative ways to create digital experiences for their clients to impart added value to their engagements.
1. Branding to Communicate Integrity and Trust
Cybersecurity is an important responsibility, a highly valued expertise, and a critical advisory function. Companies hired for this kind of work are often selected based on capabilities and word of mouth. That being said, a strong, precisely crafted brand communicates integrity and fosters trust. Significant opportunities with potential clients can be lost if a cybersecurity’s company image fails to convey intellectual maturity or professional integrity. It’s especially important for quickly growing, up-and-coming cybersecurity companies to elevate and mature their brands to match the significance of the work they are producing.
2. Messaging to Educate Customers
Some cybersecurity companies will only interact with very savvy buyers. Other times, the buyers are not as knowledgeable and need education to understand the different types of vulnerabilities and how a unique cybersecurity company can help protect against them. Smart messaging can help prove a company’s expertise and work to convince a potential buyer to to get in touch.
“In an increasingly competitive market, what I find interesting is that there is this tension between revealing too much of your cards, while at the same time talking about why you/your company’s approach to security is appropriate and useful.”
Jonathan Lewis, Director of User Experience, Handsome
3. Creating Digital Tools to Increase Revenue
For many cybersecurity companies, services can be further monetized by extending a consulting offering via a digital tool or application that allows clients to stay in close communication with the latest threats, vulnerabilities and solutions provided. There is an opportunity for complex, hard to read reports to be enhanced and made more legible and valuable through a comprehensive, human-centered approach to design.
We believe a smart digital strategy centered around the specialties of a cybersecurity company can make a powerful impact on their digital services, products, and businesses.
Our team of design and technology professionals has experience helping cybersecurity companies responsible for protecting some of the world’s most valuable data. We are excited about the opportunity to further enhance this industry and look forward to more work with great clients.