Helping Students Identify Their Future
YouScience is an online aptitude assessment that identifies students’ strengths and weaknesses and helps them chart their educational and career paths accordingly. Each student receives an extremely detailed analysis and summation of their results after completing an aptitude assessment. The YouScience team realized that results were not resonating in the way they had hoped; students were struggling to consume and make sense of overly detailed and academically composed reports.
They partnered with Handsome to deeply understand the students they were trying to reach and to re-design their product in a way that facilitated a rich dialogue between the student and the YouScience platform.
To help students fully understand the results of this assessment, we had to not only think about what was being communicated to them, but we also needed to know the context in which students would take the assessment and receive the results.
We did in-depth research with students in high school and college to understand their current experience with the product and where the breakdown in understanding was occurring. We developed rich personas and storyboards about how a new experience could work. Early and frequent user testing helped us understand how we could create a more ideal user experience.
Creating “Me Statements”
A key component to optimizing the YouScience user experience was framing the conversation in a new way. Rather than giving the user the definition of an aptitude and how it relates to them, we framed the conversation around how the aptitude affected them from a social and work environment perspective. We also offered statements they could use to help them describe themselves to others. This gave users context through real world examples rather than overly academic definitions.