Case Study

Silvercar

 

Silvercar, an all-Audi car rental service, was running full throttle experiencing early success and a solid foundation

Yet their digital presence did not live up to their stellar brand and leading-edge technology experience that tends to resonate with Audi. They chose us to help them take their brand and bring it front and center on all of their digital real estates.

Silvercar iOS redesign pictured above.

Consider every customer touchpoint

Silvercar already had a strong and definitive brand promise. What they lacked was language and artifacts to translate that promise into their digital presence. From copy to photography, their new brand standards helped them consistently introduce and reinforce the Silvercar promise at every customer touchpoint.

Internal brand & style guide pictured above.

Design-driven technology experiences

Integrating with their amazing engineering group, our team served as the product design lead focused on creating a visual experience that could be enabled by their technology team.

A demonstration of some unique interacations and animations found within the applications.

A mobile experience as beautiful as the car

The Silvercar rental experience is absolutely atypical. There is no check-in counter and no line to access your car. The entire experience is centered around your phone. This required our team to gain a full understanding of the entire customer journey, see the business from the perspective of Silvercar’s operational team, and design an entire experience to meet the promise of the brand.

The Silvercar customer journey pictured above.

In Conclusion

By design, we were set up to work closely with the Silvercar team, but the way in which we worked together to push and challenge one another to make something great was remarkable. Many thanks to Silvercar for letting us be a part of such a great project.