Creating a mobile experience that helps people dream about travel
The world is vast, and we all need inspiration, not knowing where to go can be challenging when it comes to booking a trip.
FareCompare has been a force in the travel industry space since 1999, helping millions of visitors each month find affordable airfare and hotels.
With more and more players in the online travel booking space, FareCompare wanted to uncover new avenues to connect with their users and differentiate their brand.
FareCompare approached Handsome with a very open-ended goal of creating a product that inspires people to dream about travel and secure bookings to places they may have not discovered.
Define – The Landscape
Understanding why and how people travel. We talked to people to understand the emotions, goals and interactions surrounding the travel experience. This included watching people book trips, a photo-journal exercise, and one-on-one conversations about past travel experiences.
“We started interviewing people on their approach to travel, their travel memories and even asked them to create a photo journal: where they selected 10 photos related to their travel experience that sparked the most joy.”