Design Thinking Process

Employee Spotlight: Christiana Guzmán, Brand Designer

Employee Spotlight: Christiana Guzmán, Brand Designer

Christiana has been crafting brands with Handsome since 2015. Working with companies like Facebook, FedEx, and Pearl Izumi, she has developed brand identities and design languages over a wide range of industries. Her background in Industrial Design guides her holistic approach to branding- merging the physical and digital embodiment of design into cohesive brand experiences. She believes a great brand is an authentic realization of a company’s goals, standards, and beliefs.

Fun Fact: “I’ve been car free for over 2 years and believe life is better on two wheels. In my free time, I design commuter bike bags and accessories and have accumulated an extensive collection of vintage cycling caps.”

Before Handsome, Christiana designed consumer electronics and soft-goods for a number of companies including Dell, Snap-On Tools, Kodak, and Charbroil. Her journey to becoming our Brand Designer was driven by her appreciation for the subtle nuances within design languages and passion for developing form.

She is currently working on a re-brand for Southwestern University, the first school of higher education in Texas.

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